The secret lies within the experience of the hair designer, talent, and time spent. Of these variables, one separates the $10
haircut from the $300 haircut. You might be thinking it is the
experience and talent of the hair designer. This does matter, but
in my opinion, the determining factor is the time spent.
It makes sense that a salon that caters to the majority of
population's income level, would make more money charging a low
price and depend on high volumes of traffic. This means the hair
designer must work fast, and get as many customers in and out as
quickly possible. The hair designer has been trained to cut a
specific way that maximizes the cutting time, and minimizes the
time spent.
I have worked in such a place when I first started in the industry.
I was taught to use the same cutting techniques on every customer,
without consideration given to the individualistic characteristics
of each person's hair. I have never seen any two people with the
exact hair texture, wave pattern, amount of hair, etc. A person's
hair is like their fingerprints, and unique from anyone else's.
Therefore, using the same cutting techniques on everyone does not
and cannot result in an awesome haircut.
After about a year of working in the franchise-quickie haircut
salon, I knew the customers were less than thrilled with the
haircuts. Therefore, despite the goals set by the salon, I decided
to slow down and pay attention to each customer's uniqueness. The
difference was dramatic. I found that by combing the hair and
checking how the hair was responding to each snip I made, I could
take the ordinary haircut into an awesome haircut.
Cutting this way took longer of course, but the result was well
worth the effort. I learned that even microscopic snips in the
right places is the key to awesome haircuts. It was not a matter of sticking to a particular cutting method;
it was a matter of taking my time. I became a hair artist, and the
customers loved it. Eventually this led me to work in a more
exclusive hair salon, where I could take my time and charge more
money. I was surprised to find that a good majority of my customers
were willing to pay three to four times what they were paying in
order to have me cut their hair in the new salon.
The best hair designers take their time. They do not rush, look at
the clock, walk away from their customer in the middle of a haircut
to answer a phone, skip the pre-haircut consultation, or let their
customer leave with wet hair. All of these things add up to a $10
haircut. If you have been accustomed to this kind of treatment, you
probably have never had an awesome haircut. You do not have to
spend $300 to get an awesome haircut, but you have to find someone
who is willing to take his or her time cutting hair, or cut hair
yourself.
I want to encourage you, to learn how to cut your family and
friends hair at home. As you can see from my experience, once you
have the basic knowledge of haircutting (as my videos will teach
you) you have what it takes to create awesome haircuts. Apply the cutting techniques with taking your time, and you and
your family will never have to go back to getting ordinary haircuts again.
Awesome and ordinary haircuts
10:30 AM / Comments (0) / by Erik
Posted in: Franchise-quickie haircut salon, Get an awesome haircut, Jennifer Aliston haircut, Ordinary haircuts
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